Vivo has formally confirmed that the lately introduced X60 flagship collection is on the best way to Europe, however it should arrive lacking one of many telephones’ most fun options: OriginOS.
That’s in keeping with Seon Hwang, the SVP and Chief Advertising Officer for Vivo Europe, who advised Tech Advisor that the X60 telephones, unveiled in China on 29 December, will make their option to Europe, and hopefully the UK, in 2021.
“We’re gonna undoubtedly carry our subsequent mannequin X-series this 12 months, for positive,” mentioned Hwang, referring to the X60 collection. They’d be a part of the X51, itself a re-branded X50 Professional, which launched within the UK final October.
Just like the X51, the X60 and X60 Professional are dominated by a 48Mp rear digital camera with an built-in gimbal – an innovation that delivers enhanced stability for video and evening images, this time bolstered by Zeiss branding due to a brand new R&D partnership between the corporations.
The Vivo X60 (centre) and X60 Professional (left & proper)
The X60 telephones additionally embody ultrawide and 2x zoom portrait lenses – with a further 5x periscope telephoto on the Professional mannequin – and are the primary units powered by the 5nm Samsung Exynos 1080 chipset.
The X60 collection additionally marks a serious software program improvement for Vivo, with the much-maligned FuntouchOS formally retired and changed by OriginOS, a widget-heavy pores and skin constructed round real-time consumer suggestions.
Maybe surprisingly, for the second there aren’t any plans to carry the brand new working system to the agency’s European units, which at present use a stripped-back, near-stock Android providing.
“For now we’ll keep on that path and give attention to pure Android,” defined Vivo’s European director of PR, Thomas Kahmann. “Possibly sooner or later OriginOS could possibly be a subject for the European markets, however from our viewpoint this monitor we’re on has proved to be the fitting path.”
That’s partly all the way down to the truth that Vivo is likely one of the few manufacturers that may say it’s already upgraded each European handset to Android 11 – made simpler by solely having 4 to fret about, however nonetheless one thing Kahmann calls a “large achievement.”
“This pure Android, in fact it will likely be refined,” he added. “We’re studying lots of issues…there are some smaller refinements as a result of we acquired some suggestions and needs for what customers need added to the inventory Android.”
The UK Vivo X51 makes use of near-stock Android
The choice to stay with inventory is about greater than how the OS appears to be like and feels nonetheless, Hwang added.
“OriginOS can be very carefully mixed with our AI Jovi,” he defined. “European prospects don’t actually use AI performance… we nonetheless have a spot in how they use [phones] within the Chinese language market and the European market, so we’d higher stick with the pure inventory Android.”
“We need to be actually, actually clear about our communication,” added Kahmann. “We need to be sure customers know which options can be utilized, and need to be sure they don’t seem to be going through a Jovi characteristic that’s completely stripped down… it doesn’t make sense if there are higher options customers already love right here out there.”
The X51 launched final 12 months alongside three telephones from Vivo’s funds Y-series line, and Hwang made it clear that Vivo nonetheless intends to broaden its European presence within the funds and mid-range segments.
“Positively we’re gonna carry one other Y-series to the place below €300,” Hwang mentioned, “after which we’re gonna carry one other mannequin lineup, between the X and Y, as a result of in that value vary we nonetheless don’t have a product.”
Hwang wouldn’t go into specifics, however the most effective wager for this mid-range section is Vivo’s V-series – the V20 telephones launched in China final autumn, and on reviewing the usual V20 our largest criticism was merely that it isn’t formally out there by way of British shops.
The Vivo V20
After that, the plan ultimately is to carry Vivo’s sub-brands – together with the flagship Nex telephones and enthusiast-focussed iQOO units – to the west too, although Hwang mentioned it’s “too early to say” when.
“We’re gonna cowl entry, mid, and flagship mannequin below Vivo, however relating to iQOO and Nex our technique is to attend and see,” he defined, “as a result of first we construct our model consciousness and product consciousness after which we make some prospects followers of Vivo. Then we’re gonna carry iQOO and Nex for extra area of interest prospects.”
The Vivo X60 and X60 Professional can be found now in China, with the next spec X60 Professional+ set to comply with quickly. There is not any set date but for a UK or European launch, although we focus on the X60 launch through the newest episode of our podcast Quick Cost.
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