Sony is among the main makers of TVs, cameras and video games consoles, but it surely’s struggled to make an impression in relation to smartphones.
The Japanese firm accounts for a tiny proportion of the worldwide smartphone market, whereas market analysis from IDC and different firms continues to bundle it into the ‘Others’ class.
Nonetheless, there are not any indicators Sony has any plans to cease making telephones. The corporate nonetheless has a core group of loyal followers, whereas simplified product traces have allowed it to concentrate on fewer merchandise of (hopefully) larger high quality.
Sony launched 4 telephones in 2021, with the Xperia 1 III, Xperia 5 III and Xperia 10 III joined by the camera-focused Xperia Professional-I later within the 12 months. We’re but to see any new handsets in 2022 to date, but it surely appears like that’ll change quickly.
The following Xperia occasion has been confirmed for Might, and one of many new telephones we’ll see is all however confirmed. Here is the whole lot you might want to know
When is the Sony Xperia launch?
Sony has confirmed that the Xperia launch will happen on Wednesday, 11 Might 2022:
Large information is coming! Subscribe to #SonyXperia YouTube to observe our thrilling announcement on Might 11 2022, 16:00 Japan Time / 9:00 CEST. #Sony #Xperia #SonyXperia #ProductAnnouncement
— Sony | Xperia (@sonyxperia)
April 27, 2022
Here is how that interprets to different key areas world wide:
12am PDT (US West)
3am EST (US East)
8am BST (UK)
12.30pm IST (India)
5pm AEST (Australia East)
It is not clear precisely how lengthy the occasion will final, but it surely’s more likely to be comparatively temporary. Sony launched three Xperia handsets in round 35 minutes final 12 months.
Learn how to watch the Sony Xperia launch reside
Sony is livestreaming the occasion world wide on its official Xperia YouTube channel. We have embedded the video above, or head straight to YouTube if you happen to’d choose.
There is no indication it will be accessible to observe elsewhere, however the stream could also be embedded into different web sites.
What to anticipate from the Sony Xperia launch
In contrast to many different telephone makers, Sony solely releases a couple of telephones annually. That makes predicting which shall be introduced at its Might occasion a lot simpler.
However the firm has additionally launched a trailer for the occasion, which all however confirms we’ll be seeing the Xperia 1 IV (Mark 4):
Sony may give it a brand new identify, however make no mistake: this shall be a successor to the Xperia 1 III. Rumours recommend it will keep on with the identical core design and options, with upgrades together with the Snapdragon eight Gen 1 chip, extra RAM, a much bigger battery and sooner charging. Nonetheless, loads of key specs stay a thriller.
The entire occasion could also be devoted to the Xperia 1 IV, however a extra probably state of affairs is that Sony’s extra inexpensive handsets may even be unveiled. Particularly, we’re speaking the Xperia 5 IV and Xperia 10 IV. A smattering of rumours offers a tough thought of what to anticipate from each telephones.
Nonetheless, there could also be a major delay between announcement and launch as soon as once more. Sony’s major 2021 telephones did not go on sale for a number of months after the April occasion.
One system we aren’t anticipating to see is a follow-up to the Xperia Professional-I. That system solely turned accessible late final 12 months, so it is too early for a successor.
Do not wish to wait for brand new Xperia telephones? See one of the best Sony handsets accessible proper now.